The Audi A2 is a beautiful car, perfect for the city. It's lightweight, agile, small and efficient; this is what instantly grabs the audience intriguing them to buy the car.
The content codes have a major effect on the success of the advert. The shades of the advert like the colour of the houses and scenery along with the car are all dark dynamic shades. This fits the overall sophisticated Ora of the advert, making a sleek, smart atmospheric feel to the car. Too add to the formal tone of the Audi all the people are dressed in suits; a form of sophisticated wear, and yet again the colour scheme is kept consistent.
The setting of the advert is in all different aspects and places in and around the society which highlights the written code 'where do we want to go?'. This then takes the car through the journey of the next question 'what do we find attractive?' showing again the interesting, smart characters that by pass the car ultimately smart characteristics as it matches the people.
The panning, edgy camera movements also show how up-to-date the car actually is. Clever. Slick. Elegant.
Proving it's just as 'attractive' as the scenery. At the end the skeleton of the Audi is shown, revealing it's efficiency in the lightness and smooth design. Making the last push of the message 'good design is beautiful'. Throughout the whole advert the sound and music is very energetic therefore matching the agility and speed of the car.
No comments:
Post a Comment