The Audi A2

The Audi A2 is a beautiful car, perfect for the city. It's lightweight, agile, small and efficient; this is what instantly grabs the audience intriguing them to buy the car. 
The content codes have a major effect on the success of the advert. The shades of the advert like the colour of the houses and scenery along with the car are all dark dynamic shades. This fits the overall sophisticated Ora of the advert, making a sleek, smart atmospheric feel to the car. Too add to the formal tone of the Audi all the people are dressed in suits; a form of sophisticated wear, and yet again the colour scheme is kept consistent.
The setting of the advert is in all different aspects and places in and around the society which highlights the written code 'where do we want to go?'. This then takes the car through the journey of the next question 'what do we find attractive?' showing again the interesting, smart characters that by pass the car ultimately smart characteristics as it matches the people.
The panning, edgy camera movements also show how up-to-date the car actually is. Clever. Slick. Elegant.
Proving it's just as 'attractive' as the scenery. At the end the skeleton of the Audi is shown, revealing it's efficiency in the lightness and smooth design. Making the last push of the message 'good design is beautiful'. Throughout the whole advert the sound and music is very energetic therefore matching the agility and speed of the car.

Useful Media Websites

1.  http://www.bbc.co.uk/radio1/
- Radio 1
For top charts to festival coverage. For the lastest in the music industry.

2.  http://www.bbc.co.uk/iplayer/
- BBC iplayer
For catch ups on documentries and newcasts/podcasts

3.  http://www.dailymail.co.uk/home/index.html -
The daily mail online
Tabliod news on the latest and a political reference, different to that of 
http://observer.guardian.co.uk/
The Observer. A broadsheet newspaper with opposite
support on political views.

4.  http://www.cosmopolitan.co.uk/
- The cosmo magazine. For updates on Fashion and beauty.

5.  http://www.imdb.com/
- Internet movie database. For the lastest reviews on upcoming films,
information of the actors, actressess and plotlines of previous films and when the films were/are released.

6. http://media.edusites.co.uk/
- To focus on media.

7. http://mediaknowall.com/blog/
good links to other external sites for media.

8. http://adage.com/  - marketing and advertising.

9. http://www.englishandmedia.co.uk/mm/index.html